【DBJ Research No.450】Accelerating the Growth of a Sports Industry Suited to Japanese Society: Enhancing the Value of Sports IP, Building a Cycle of Growth Investment, and the Role Expected of Financial Institutions
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Japan's sports industry has a solid foundation for growth. However, the mechanisms for turning its value into revenue remain underdeveloped, and so does the groundwork needed for leagues and clubs to be regarded as investment assets.
Drawing on overseas cases, this report looks at the industry from the perspective of combining sports with intellectual property, so that sports can be regarded as investment assets. It then proposes the roles that financial institutions should play when overseas practices are adapted to Japan's institutions, business practices and regional characteristics.